Twin Falls deserves a public recreation center.
57,000 residents and growing.1 Jerome, Shoshone, and Kimberly all have rec centers. We don't.2It's time to change that.
The numbers tell the story.
Twin Falls isn't a small town anymore. Its recreation options say otherwise.
Jerome. Shoshone. Kimberly. All have recreation centers or recreation districts.2 Twin Falls — the regional hub — does not.
Sources: 1 U.S. Census Bureau, American Community Survey (Twin Falls city population estimate). 2 City of Twin Falls Parks & Recreation — no public recreation center facility exists; Jerome Recreation District, Shoshone Recreation District, and Kimberly all operate recreation facilities. 3 Twin Falls Aquatics Director John Pauley — the city pool serves 60,000 users annually (cited during $2.3M pool renovation, 2025). 4Twin Falls Parks and Recreation Director Wendy Davis has managed the rec center ad hoc committee since 2017; as of mid-2025, the initiative remained at the “find a property” stage.
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We Did the Homework
A comprehensive feasibility study — built from scratch.
This isn't a wishlist. It's a data-driven analysis covering market demand, financial projections, funding models, comparable facilities, and sports tourism potential. Everything city council needs to take this seriously.
Read the Full Study →$45–62M
Estimated cost
City estimate: $62M (Councilor Vollmer). Low end scaled from comparables.
$2.8M+
Projected annual revenue
Based on feasibility study financial model.
300,000
Annual visitor potential
Sports tourism projection — see methodology in study.
8 sections
Of in-depth research
Projections are based on our feasibility study methodology. Actual figures will depend on facility size, programming, and funding structure.
Who's Behind This
Meet the Rec'n Crew Lead
Sinuhe Montoya
Rec'n Crew Lead
I'm a husband, a father of two, a U.S. Army veteran, and a Twin Falls resident who believes this city deserves better than what it has right now when it comes to public recreation. That's why I built this website and started organizing.
I deployed to Iraq with Charlie Company, 54th Engineers Battalion. I was 20 years old. We lost soldiers — good people who never came home. I came home, and I don't take that lightly. Every day since has felt like borrowed time, and I've spent it trying to make that time count.
One of those soldiers was Specialist Troy Carlin Linden. Troy switched shifts with me on July 8, 2006, in Ramadi. An IED detonated near his vehicle. He didn't make it. I did. I named my son Troy Linden Montoyain his honor — and now I'm proposing we name this recreation center after him too.
After the Army, I built a career in revenue growth and business technology. I run a company that helps local businesses scale through AI-powered tools, CRM systems, and digital strategy. I'm not a marketing guy — I'm a systems builder. I mention this because the same skills I use professionally are the ones I'm applying to this campaign: data, infrastructure, and organized execution.
But this isn't about my career. It's about my community.
I've lived in Twin Falls long enough to know what makes it special — the people, the landscape, the pace of life. My kids are growing up here. My family is rooted here. And the more I've invested in this place, the more I feel a responsibility to give back to it.
When I realized that a city of 57,000 people — the regional hub of the Magic Valley — has zero public recreation centers while Jerome, Shoshone, and Kimberly all have them, it stopped making sense. And when I saw that the city committee had been working on this since 2017 with almost nothing to show for it, I decided someone needed to light a fire.
I'm not a politician. I'm not a city employee. I'm not running for anything. I'm a community member who saw a gap, did the research, built the feasibility study, and created this platform so that every Twin Falls resident can have a voice before the decision gets made without them.
My purpose — the thing I came back from Iraq to do — is to serve. This is how I'm doing it.
More about this effort →The Vision
Imagine what Twin Falls could have.
Based on comparable communities our size, a right-sized recreation center for Twin Falls would include:
- ✓4 regulation basketball courts
- ✓Pickleball & volleyball courts
- ✓Fitness center & exercise studios
- ✓1/6-mile indoor track
- ✓Senior wellness area
- ✓Youth programs & climbing wall
- ✓Tournament hosting capacity
- ✓Multipurpose rooms & event space
Benchmark: Provo, UT Recreation Center
Twin Falls is half Provo's size — we scale accordingly.Source: Provo City public records, 2013 bond election results.
Comparable: Jerome Recreation District
The Event Center committee formed 6 months ago. They're already in front of city council.
The rec center committee has been working since 2017— with almost nothing to show for it. That's not a criticism of anyone. It's proof that urgency and organized community demand are what move projects forward. That's exactly what this movement is here to build.
A Question Worth Asking
What should we name it?
Most civic facilities get named by committee, years after the fight is won. We think the community should have a say — now, while we're building momentum.
A personal proposal — Sinuhe Montoya, Rec'n Crew Lead
Troy wasn't from here. He was from Detroit Lakes, Minnesota — a small town most people couldn't find on a map. But he took my place on a mission that cost him his life and spared mine.
I propose we name this facility after U.S. Army Specialist Troy Carlin Linden — killed in action July 8, 2006, in Ramadi, Iraq. Bronze Star. Purple Heart. The 20th anniversary of his death is July 8, 2026— the same date we're targeting to stand in front of city council.
But this isn't my center. It's yours. Tell us what you think when you sign below.
Read Troy's full story →Take Action
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